Over Summer we were given a packaging project. To go into a supermarket/DIY store and choose a product that has a set of three to redesign. The existing packaging had to be really poorly designed in our opinion. Firstly I chose the value range of paint in homebase, even the next level up of quality homebase paint was poorly designed. Does anyone really want to see a woman sat in a painted room on their tin? More of the colour swatch should have been visable...
However, I decided against this idea as the project was to last me over the summer period.. I didn't want to get bored! So I decided to do something that I buy regularly, I settled upon Doughnut packaging. The bad packaging culprit was ASDA, I recognised the bag for the doughnuts has been chosen as the doughnuts are made in store and are bagged when made. However, there are weird 'doughnut' shapes squirting juice on the bags which have a weird orange/brown colour printed on to the bag. The label also left design to be desired.
So! enough bitching about the ASDA doughnut packaging... here's my idea!
The top section of the label is reversed so that when folded over the brown paper bag to seal it the label will be facing downwards. I kept to a paper bag for ease of packaging shipment and bagging in store. However, i kept to a plain brown bag because I feel that it gives the bakery brand a homemade feel.. much like the logo I produced for the bakery.
My idea for the small symbol illustrations for the doughtnuts came from an original idea wher I drew a line of four for each confectionary product. I developed this and feel the idea could be spread across the whole confectionary section of the bakery. Below is the idea on cupcake labels, which would be stuck on the plastic packaging currently used. For more gourmet cupcakes I am thinking of developing a box myself for a personal project. I'll keep you posted!