Jammie Dodger - Marketing Presentation

Last week I had a great opportunity to go into Burtons Food factory in my hometown to sit in for a presentation from the Marketing Director about the brand new advertising campaign hitting our TV screens at the start of May.

This advertising campaign comes due to the creation of Toffee and Choccie Dodgers, and a complete rebranding of the product. The design has really been brought into 2011 and is definitely a product that competes against the biggest in the biscuit market.

The presentation was really interesting, it was really great to hear all the branding information I learnt last year in university actually put into practice for a real company with real budgets.

Check out the article below, it explains the design considerations of the agency that handled the project.
Jammie Dodger Rebrand Article

There isn't anything online for the TV adverts yet, we were the first to see it! It has three monkey puppets tempting a mum to choose the dodger that they represent. It really connects with kids and parents which is what was set out in the brief, their market research was so thorough which is to be expected with such a massive budget on the line! I really think the adverts will be a success, can't wait to see it on the TV now :) I'll post the link as soon as it's on youtube!

.laura

books!

These are the majority of books and journals i've collected related to graphic design over the last four years :)

And here are some that I'd really love to add to the collection...

Nice to meet you too - Victionary


Naive: Modernism and Folklore in Contemporary Graphic Design


Impressive Printmaking


Invitation Only - Victionary


...just to name a few, I could go on forever. oh how I love books.. print will never die :)

.laura

viva

I had my viva (final presentation for the tutors) yesterday.. once again I was so nervous, for what turned out to be a perfectly normal chat about my work. It has to be said, they hype the vivas up so much, although if you have the work done then it's a breeze I guess you only really need to worry if you've not done a lot!


So for anyone interested, they told me if I stopped working now.. and handed all the projects i've done so far I would get a 2:1! Which I'm very chuffed about, however, I'm not the type of person to sit back and relax and think everythings gonna be fine. I'm determined to push my work to the limits so when I graduate I know I really put my all into it :)

I haven't had much of a 'student' social life over the past few months and I'd like to justify that with the grade I get when I leave!


Anywho enough of the personals, I just wanted to update everyone with some of the surface pattern brochure project i've been working on... here's one of the adverts that will be appearing in Elle magazine, Selvedge magazine and Craft magazine in the next month.



I'll post up the layout work asap :)

.laura

crochet hippo

My first (and probably last for a while) crochet hippo :)
I find crochet relaxing and quickly rewarding, I'm hoping to sell these and other designs asap

.laura

Self Branding

It could be said that creating your own logo as a designer would be a doddle! You design logos for different people/clients/businesses on a regular basis, as a designer it's quite often a basic skill...

HOWEVER, don't be fooled, designing for yourself is one of the hardest things i've done yet. How you want yourself to be perceived by others is very complex. The best way I found was to sit myself down with a pen and paper and write down what I felt I wanted to represent me visually... just as you would do with a client!

I already have my freelance name 'UnicornFeathers' but to apply for jobs I feel this would become confusing to prospective employers, are they employing an individual... or is this an established agency? So I stuck with my name 'laura adams', which to me seems very plain, there are sooo many girls with this name and not just in the UK. I created so many sketches and development work for my logo, literally a sketchbook full. Throughout this process I found I was trying much to hard to create something unique and AMAZING, when really.. my work should show my talents and my logo should be kept simple..

so here it is! after all that jibber jabber..



and here it is applied onto a business card... a possible layout :)



Let me know what you think!

.laura

Time Lapse

This video is amazing, 'My London' is the title, brilliantly shot.

I love time lapse, I've often felt like the world is rushing past me whilst I'm concentrating hard on a project and this would be a perfect way to visually describe this feeling. Here's the video guys..



Enjoy!

.laura

Reinventing Letterpress book


I recommend having a flick through this book on amazon, it's really impressive in your hands too. I really want to buy it, but I think it will make me wish I had access to a letterpress machine even more :(

Letterpress typography poster

I have a lot of time for anything produced in this way, the craft is unique now, considering this was the only way of printing not too long ago! I can really appreciate the work that goes into this kind of print and I'd love to have access to all the tools one day!

.laura