Self Branding

It could be said that creating your own logo as a designer would be a doddle! You design logos for different people/clients/businesses on a regular basis, as a designer it's quite often a basic skill...

HOWEVER, don't be fooled, designing for yourself is one of the hardest things i've done yet. How you want yourself to be perceived by others is very complex. The best way I found was to sit myself down with a pen and paper and write down what I felt I wanted to represent me visually... just as you would do with a client!

I already have my freelance name 'UnicornFeathers' but to apply for jobs I feel this would become confusing to prospective employers, are they employing an individual... or is this an established agency? So I stuck with my name 'laura adams', which to me seems very plain, there are sooo many girls with this name and not just in the UK. I created so many sketches and development work for my logo, literally a sketchbook full. Throughout this process I found I was trying much to hard to create something unique and AMAZING, when really.. my work should show my talents and my logo should be kept simple..

so here it is! after all that jibber jabber..



and here it is applied onto a business card... a possible layout :)



Let me know what you think!

.laura